Also drawing upon an iconic image, this ad for the opening of a new McDonald's location uses tonal affinity between the baby's skin color and the white blanket the makes up the image's background so that the red hair and lips, black eyes and eyebrows can POP out at the viewer. Our eyes move smoothly over the image in a circle starting in the upper left, down a wrinkle in the blanket to the red hair and the baby's face, then towards the bottom right and up another blanket wrinkle to the company logo. The yellow logo is the only element to have this color, so although it is small, it is distinctive. These yellow arches, repeated in the shape of the character's eyebrows, are so easily recognizable in so many parts of the world, that the simple design of the ad as well as the small scale of the logo underscore the ubiquity of the product.
Thursday, September 10, 2009
Web Advertisement: Baby Ronald McDonald
Also drawing upon an iconic image, this ad for the opening of a new McDonald's location uses tonal affinity between the baby's skin color and the white blanket the makes up the image's background so that the red hair and lips, black eyes and eyebrows can POP out at the viewer. Our eyes move smoothly over the image in a circle starting in the upper left, down a wrinkle in the blanket to the red hair and the baby's face, then towards the bottom right and up another blanket wrinkle to the company logo. The yellow logo is the only element to have this color, so although it is small, it is distinctive. These yellow arches, repeated in the shape of the character's eyebrows, are so easily recognizable in so many parts of the world, that the simple design of the ad as well as the small scale of the logo underscore the ubiquity of the product.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment